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Blue Candela is a creative laboratory
where design, storytelling, and imagination converge
to help brands share their stories with authenticity.
Guided by creativity and a spirit of service,
we transform ideas into possibilities,
bringing your boldest visions to life.
Intentional, participative sessions where we explore your wildest dreams, extracting ideas, vision, purpose, and strategy.
Creative Ceremonies
Crafting a purpose-driven compass, including diagnosis, strategy, formulas, and actionable routes.
Brandbook
Developing cohesive brand books and conceptual frameworks.
Strategy
Creating tailored products, resources, toolkits, and templates to fit your needs.
Visual Design Development
Designing functional, visually engaging websites and online stores.
Web Design
From PDFs, flyers, promotional materials, merchandise, and fashion collections using responsible materials and production methods.
Sustainable Product Design Solutions
Offering guidance and insights to align your vision with impactful, creative solutions.
Consultation Services
Meet our team.
the fuego & corazón
behind this screen
ALEX LIEVANO
CEO | DESIGNER
Hi, I’m Alex. A restless lefty who inherited the gift of design from my father. I’ve dabbled across fashion, textiles, graphics, and arts management.
My role as a self-proclaimed “dream doula,” is to guide entrepreneurs turn their wild ideas into brands and products that tell their authentic stories, mixing design with purpose and a little magic.
María paula jaimes
DESIGNER
Hi, I’m María Paula.
An interaction designer who finds inspiration in the dreamlike spaces where design, technology, and emotion intertwine.
For me, design is a spell — one that can transform stories into experiences and connect brands with people on a deeper level. At Blue Candela, I weave creativity and strategy to bring a touch of rooted wonder to every project.
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ISABELA CORREA
DESIGNER
Hi, I’m Isabela.
A curious designer who found in interactivity and audiovisual creation the perfect canvas to connect ideas, people, and technology.
I believe design is more than aesthetics, it’s a way to create bridges. Bridges between brands and audiences, stories and emotions, technology and humanity. That’s where I thrive: conceptualizing, molding, and iterating ideas until they bloom into intentional products or services.
This story starts with Alex´s Dad
inspiration behind her work as a visual designer.
As she grew up, she nurtured the dream of being..
This dream traveled with her across the world, specializing in..
a creative soul
a fairy godmother
and serve this world creatively.
Fashion & Graphic Design,
Social Innovation,
Entrepreneurship, Permaculture
& Arts Management.
he taught her how to use Photoshop
when I was 12 years old.
like her grandmothers did.
while mastering the art of wearing
MANY DIFFERENT HATS
in this computer *